Color Wow is founded by legendary beauty innovator Gail Federici, who has won over 80 beauty awards for her innovative products that provide effective solutions to even the most complex hair care challenges. In collaboration with renowned hairstylist Chris Appleton, Color Wow has achieved international recognition for its glamorous "glass hair" shine and striking transformations and trends, appreciated by celebrities all over the world.
Color Wow products contain only those ingredients that are beneficial for hair. Color Wow has eliminated over 60 ingredients found in many other hair care products that can damage hair color and make it dull.
Color Wow products are cruelty-free, free of sulfates, parabens, gluten, phthalates.